Articles & insights

Welcome to Getting to Know Your Visitors Using Analytics. In today’s episode, we’ll explore how organisations can use analytics to understand their website and social media visitors, measure their digital communication activities, and make more informed decisions.

Digital communications is an important part of how organisations connect with customers, clients and communities. With businesses using websites, social media, email and other digital channels, there are several roles responsible for planning, creating and managing online communication. While job titles and responsibilities vary between organisations, many roles share similar tasks.

Social media platforms provide users with different ways to communicate, share content and build online communities. Although many platforms offer similar features, they differ in their audiences, purposes and approaches to content. The following comparison examines the key similarities and differences between Facebook and Instagram, TikTok and Snapchat, Flickr and DeviantArt, and Vimeo and YouTube.

Website-building platforms have made it easier for individuals, businesses and organisations to establish an online presence without extensive coding or web-development knowledge. Many platforms offer free subscription options, allowing users to create and publish websites or blogs without an initial financial investment.

A QR code (Quick Response code) is a type of barcode that can be scanned using a smartphone or tablet camera. It provides quick access to digital content such as websites, social media pages, contact information, videos or online resources. QR codes are a convenient way to connect printed materials with online content without needing to type in a web address.

Discover the six key social media trends shaping the way businesses connect, engage and grow in 2026. Explore how these emerging trends are influencing social media strategies and helping brands stay ahead in an ever-changing digital landscape.

Social media has become an essential communication tool for businesses of all sizes. From building brand awareness to connecting with customers and promoting products or services, social media provides businesses with opportunities to reach audiences where they already spend their time.